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Hi Reader,
I usually email on Tuesdays, but yesterday got hijacked. My day was a whirlwind of Facebook notifications.
See, making friends as a mom (and, let’s be real, in this political climate) isn’t easy. So, after almost four years of living in my little Illinois town, I decided to put myself out there.
I posted anonymously in a local Facebook group, saying I was looking for friends. I included a few fun facts about myself, hit “Post,” and expected maybe a couple semi-interested comments.
Instead? Within an hour, the post blew up. It's now at 96 comments. 72 reactions. And a flood of women saying:
💬 “I needed this so much.”
💬 “This came at the perfect time.”
💬 “Making friends has been tougher than I expected.”
I realized I wasn’t alone AT ALL. So many people wanted this, but they needed a space, an invitation, a reason to speak up.
So, I did the next obvious thing: I created a Facebook group. And within 24 hours, 52 women had joined. Moms whose kids are in my son’s class. Women who felt the same way I did but didn’t know how to connect.
As I was setting up the Facebook group, I realized that business is the same way - a lot of business owners don't know the best way to connect with their people.
You might be sending great emails. Your audience might be loving them. But if you’re not giving them an easy way to engage - if you’re not clearly inviting them to say Me too! - they won’t.
Your subscribers need a strong, clear call to action.
💡 Selling a course? Instead of a vague “Check it out here,” try: “Lesson 3 alone will save you 5+ hours a week—grab your spot before Friday!”
💡 Promoting a service? Don’t just drop a link, paint the picture: “Imagine finally having email templates that write themselves. Book a strategy call, and let’s make it happen."
💡 Want replies? Skip the generic “Hit reply and let me know.” Instead, ask something fun and specific: “What’s the last thing you impulse-bought on Amazon? (Mine was an electric kettle, and I have no regrets.)”
💡 Want clicks? Don’t hide your link—make it so obvious they can’t miss it. Like: “Click here to grab it—yes, right here! 🎯”
Because sometimes, all people need is a little nudge to say, I’m in.
So before you send your next email, ask yourself:
👉 Would I feel excited to click this?
👉 Is my CTA specific enough to make this action feel effortless?
👉 Am I making it clear that their response is wanted—not just a polite suggestion?
Trust me, your people are out there. Just like the 52 moms who were waiting for someone to speak up, your audience is waiting for a reason to engage. They just need you to ask.
🧡 Hayley
💡 Weekly AI Spark 💡
Need help crafting a strong CTA? Try popping this into your favorite AI chatbot:
Here’s my current CTA: [insert your call to action]. I want it to be clearer, more specific, and more compelling. Can you make it more action-driven and irresistible, while keeping it natural and on-brand?
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