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CopyClick Studio

Fractional CMO for digital CEOs who are done spinning their wheels. I’ll help make your stalled ideas come to life.

Michael Scott looking uncomfortable

the BS is strong with this one 🥴

read time: 1:12 Did you ever play that card game called BS, Reader? Everyone got a hand of cards and took turns laying them down in order. If you didn’t have the right card, you had to bluff… and hope no one called you out. I was TERRIBLE at it. I'm a horrible liar. My face is as readable as the morning paper. 🥴 😂 Anyway, people are as savvy as ever, and their BS detector is only getting stronger when it comes to AI. Readers can tell when something’s stiff, generic, or churned out by a bot....
tombstone with the words "here lies the project that could've scaled your business"

your dream project: rest in peace 🪦

read time: 0:53 We all have *THAT ONE PROJECT*… Ya know Reader, the one that will scooch your business to the next level, but you haven't had the bandwidth to get to it. It's chillin' in a Google Doc... Hoping you'll have time for it next month... But here’s the straight truth: if you don’t take action soon, that project is headed straight for the graveyard. 🪦 It's the biggest bottleneck I see digital CEOs face. They don't have a lack of ideas - they have too many stalled ones. So, that was...
Hayley running her half marathon with two thumbs up

embarrassing high school pic

read time: 1:09 Hi Reader, I ran a half marathon last week (that's 13.1 miles, if you needed a reminder 😏). 🏃🏼♀️ this is not the embarrassing pic (this is the cute one, thx) - keep scrolling, lol I mostly signed up to keep myself running through the summer (I hate summer running). I wanted the race to be chill, dawg - no chasing a PR, no stressing the clock. Except, when I crossed the starting line, my competitive gene got the best of me just a lil bit. 😂 And when I crossed the finish line, I...
TV gif. Drew Barrymore as Sheila in Santa Clarita Diet. She smirks, shakes her head, and mouths the word as it appears, "Oopsie."

VIP Dayzzz ☀️

read time: 1:05 Hi Reader, The other day a client said to me, “Oh! I had no idea you offered VIP Days!” …which made me realize you might not know either. 👀 Drew Barrymore Oops GIF by NETFLIX So, in case you didn’t know: YES, I offer VIP Days! 🎉 Here’s the deal → a VIP Day is a focused time where you and I roll up our sleeves and get your biggest marketing bottleneck sorted fast. 💡 Half-Day (3–4 hours):$1500Perfect for quick wins and clarity. We might… Map out your shop strategy for the next...
Galinda the Good Witch popping a bubble

wanna chat now?

read time: 0:53 I know that I'm a really bubbly person. I basically exude bubbles. But sometimes, hopping on Zoom is just not the vibe. So that's why I created my Break the Bottleneck GPT. (it's free to use!) It's me, but... as a robot. It's Robot Hayley. Beep beep boop. Ready to brainstorm with you 24/7. Here’s how it works:👉 You tell it what’s slowing you down in your business.👉 Hayley Robot asks you a few smart questions (the same ones I’d ask on Zoom).👉 Then it helps you cut through the...
Several raw potatoes resting on a wooden surface

potato sauce 🥔

read time: 1:16 Over the weekend, my newly-minted 5-year-old was playing in her toy kitchen. She came marching over to me with a plastic bowl and announced: “Look, Mommy! Potato sauce!” Apparently the tomatoes we grow in the backyard are, in her words, potatoes. Which means spaghetti night? Pizza night? All made with “potato sauce.” And let me tell you—once that phrase popped into my head, it's living there rent-free. 🍕+🥔= nope. But it made me think about how one little word can totally...

what you want (what you really really want)

read time: 1:12 I was texting my brother yesterday about the app I'm developing (yes, it’s consuming 97% of my brain cells right now). This was the convo: In a nutshell, Premium users get what they want in a simple email. Free users have to open the app to get the info they need. Fast forward to 4:05 a.m. this morning… and I’m lying awake, still thinking about this. 😂 Here’s the thing: a lot of us default to giving away our best stuff for free... for the sake of ENGAGEMENT!!!! ✊🏼 or BUILDING...
Hayley and Chelsea, two white women with blonde hair wearing dresses, at an outdoor concert on a rooftop in Chicago

my biggest risks.

read time: 1:54 If you were to ask me whether I'm a fight or flight type of person, my answer is always flight. Run away. Hide. I'm never fighting the zombies. I hate confrontation. Taking a big swing. Facing the scary stuff. Doing hard things. Yet when I look back at the last 5 years, I've done a lot of scary stuff. Taken big risks... but yielded big rewards. 🚨 In 2021, I moved my whole family from Arizona to Illinois, simply because I wanted to.✅ Best decision. We love it here. 🚨 In 2023 I...
George from Seinfeld doing laundry and saying "This is the dullest moment I've ever experienced."

clean-clean, or dirty-dirty?

read time: 1:02 Do you have a laundry chair, Reader? You know, the place where you put clothes that aren't clean-clean, but aren't laundry-hamper dirty? Maybe it's a chair, or a rogue treadmill that never gets used... Me? It's the steps up to our built-in jacuzzi tub thing. It's where I toss my running clothes that could probably be worn again, but uhhh, no way am I hanging those back up in my closet. I tell myself I’ll deal with them later.But what really happens? That little pile grows.And...
"you just fold it in" -Moira from Schitts Creek

You just… fold it in, David!!!

read time: 1:06 You just.... FOLD IT IN, Reader!!! If you love Schitt’s Creek like me, you know THE SCENE. No one knows what fold it in means.No one explains it.But somehow, they're supposed to just figure it out. That’s exactly what adding a new revenue stream feels like when you’re already running a successful business. You’ve got the vision.You’ve got the audience.You’ve got the ideas. But what you don’t want is to waste hours trying to figure out how to fold the cheese. Well guess what? I...