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Hiya Reader,
Over the weekend, I said goodbye to a piece of my family’s history: a piano that had been with us for over 50 years.
This wasn’t just any piano. It was the piano I learned on as a kid, taking lessons for over a decade. It held so many memories - long practice sessions memorizing pieces like Children's Corner by Debussy and Wedding Day at Troldhaugen by Grieg.
But recently, I realized it was time to let go. Sentimental value aside, the piano wasn’t serving my family anymore. I'd bought a real-touch electric piano I keep in my office, and I was ready to make space for something new.
This got me thinking about how sometimes we hold onto things simply because they’ve “always been there.”
Not just in personal possessions but in work life, too.
Maybe it’s an outdated email sequence that no longer depicts you or resonates with your audience.
Maybe it’s a design style that doesn’t reflect your brand anymore.
Or maybe it’s holding onto all the subscribers, even the ones who haven’t opened an email in years.
If you want to grow, sometimes you have to make room for new opportunities, strategies, and tools.
So, here are a few ideas for how you can start fresh with email marketing in 2025:
1. Clean out your list.
Say goodbye to disengaged subscribers who haven’t opened an email in 6-12 months. Not only does this boost your open rates, but it helps reduce your email marketing costs (bonus: less waste, more impact!).
2. Refresh your sequences.
Take a look at your welcome series or automated sequences. Are they still aligned with your brand and the audience you’re serving now? If not, rewrite them with a conversational, customer-focused tone that reflects who you are today.
3. Simplify your designs.
Minimalism is in. Focus on clean, easy-to-read designs that put your message front and center. Bonus points if your emails are optimized for dark mode!
Letting go isn’t always easy. But every time you make space, you open the door for growth.
I’m already seeing the benefits of the extra room in my house - we moved a couch up from the basement and are creating a cozy area around the fireplace. ☕️
And I know your email strategy will feel just as refreshed when you take the time to clear out what’s no longer working.
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Your Forever Marketing Guide,
🧡 Hayley
PS: I posted the piano in a Buy Nothing Facebook group, and it’s now going to a young boy who wants to learn piano. I couldn’t think of a better home for it. 🎹 ❤️
