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Hiiiii Reader,
This weekend we got our first family dog, Poppy. ๐ถ
She's a 2 year-old rescue from the streets of Aruba (there's a massive stray dog problem there).
There are a million things I want to tell you about her, but all in good time. ๐
She's my little shadow, calmly following me everywhere.
She is so patient and gentle with my kiddos. I am obsessed with her.
Yesterday I realized that Poppy brought a new since of completion to our family.
Maybe it's all the extra love she brought with her?
Anyway, it reminded me of how important it is to have a sense of completion with your digital product suite.
Because most creators go a little crazy creating all sorts of random products...
Without careful thought.
And then the onus is on your customers to figure out what to buy.
You see, Reader, your digital products or services should...
๐ถ build upon each other
๐ถ compliment each other
๐ถ follow a logical order
When humans have to piece together your products like a puzzle, they'll give up and choose someone with a simpler business model. A puzzle that's already completed for them.
But when you lay out a clear roadmap for them, such as...
๐ Product A helps you with beginner-level things
๐ Product B helps you with intermediate-level things
๐ Product C helps you with expert-level things
Your customers will think, "OH! Okay! I just need to follow this path she laid out for me and I'll become an expert!"
So strive for a sense of cohesion with your digital products. A completed puzzle. If you need a little inspiration, here's a training (aff link) I did on the topic awhile back. It's got stellar reviews. ๐
Most of my emails will be dog-themed for the foreseeable future. #sorrynotsorry
Walks for dayz,โ
Hayley (and Poppy)
โ
Have no fear, marketing help is here ๐๐ผ
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