10 hours ago I may have ruined Christmas 🫣


read time: 2:20

Hiya Reader,

Last night, December 22nd, 2024, at about 10:12 PM, I realized I never ordered 2 out of 3 of my daughter's primary Christmas presents. 😭

We’re spending Christmas with family in Arizona this year and I’d felt so ahead of the game after ordering 90% of my presents on Cyber Monday.

But with the craziness of online shopping, switching between apps to find the best prices, and juggling a million other things, two big presents somehow got lost in the shuffle.

Plus, I’d shipped everything to my parents’ house in Arizona to avoid traveling with it all, so I didn’t double-check the deliveries. My mom just piled everything up for me.

About 10 hours ago, I reached the end of my Target and Amazon packages and realized...

No Hot Wheels City Ultra Shark Car Wash with Color Reveal Toy Car in 1:64 Scale.

No Bluey 3-in-1 Transforming Plane Playset, 25+ Sounds and Phrases.

ALERT. ALERT. THESE ARE RED RYDER BB GUN-ESQUE HOT ITEMS THIS HOLIDAY SEASON.

BIG CHRISTMAS PROBLEM!!!

So, last night after 10 PM, I placed online pickup orders at two different Walmart stores in the Valley that supposedly had limited stock of these toys. One of them is over 30 minutes away. 😂

Much like my last-minute scramble to “save Christmas,” many of us end up scrambling in business too.

...Especially when it comes to email marketing.

I've run out of email ideas!

Oh no! I was going to do a promotion!

Ugh, I hate writing emails!

What do I write?? HELP!

The stress can feel very real.

But here’s the good news: with my low-cost quarterly email marketing membership Draft, you’ll never feel like you’re running from store to store in a panic, trying to “save” your email marketing strategy.

Draft is where I help you brainstorm, plan, and execute an email marketing calendar you actually kinda like.

Draft is like having your go-to expert (ahem, me! 👋) when you’re stuck wondering: “What should I email about?”

It’s the first-of-its-kind email marketing membership designed to help online-based businesses brainstorm, plan, and execute email calendars they actually like.

And I've re-opened it until the end of the year!

Here’s what you’ll get each quarter in Draft:

  • A seasonal email planner: A Google Sheets planner filled with seasonal ideas, ChatGPT prompts, and tabs to map out your calendar.
  • Coworking sessions (the next one is tomorrow, 12/18!): Two Zoom calls per quarter where we’ll work together to plan your email marketing calendar for the next 3 months.
  • Q&A private podcast: Stuck on an email campaign? Submit your questions, and I’ll answer them on the private podcast feed.
  • Practice prompts and critiques: Hone your copywriting with fun writing exercises, plus feedback on your drafts.
  • Swipe copy + resources: Tools to make email writing easy, including guides for reintroductions, sales, and flash sales.
  • $25 credit per quarter: Apply it toward a personalized “marketing scan” for your emails, sales pages, or funnels.

With Draft, you’ll always know exactly what to send and when - no panic required.

➡️ Until the end of 2024, you can use code HAPPY2025 to join for only $29 for your first quarter (rebills $39/quarter). Correct - it's quarterly, not monthly!

➡️ Or save even more with an annual membership for $119 (rebills at $129/year).

Your Forever Marketing Guide,
🧡 Hayley

PS – I know, I’m being dramatic (all for the sake of the email, lol). Realistically, my 4-year-old probably won’t even remember exactly what she asked for, and replacements will be just fine. BUT - giving my kids an awesome Christmas is super important to me, and I’m down two big presents… so, here we go! 🎄✨

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