read time: 1:27
Hi Reader,
It was mid-2020 when we decided to use our tax return to paint our house.
Mid-morning, I needed the crew to move their truck so I could leave, so, barefoot, I tiptoed across my driveway to find the crew.
I heard something that sounded like running water and when I turned the corner, I saw a crew member with his back facing me...
Peeing. on. my. house.
Reader... I was mortified.
HE was mortified.
While I awkwardly dodged out of sight, he quickly and awkwardly situated himself, apologizing profusely the whole time.
Why this man didn't ask to use my bathroom BAFFLES me. Maybe because it was during covid? But there were also dozens of businesses a few minutes from my house.
I don't remember the name of the paint color we chose or the price... and the project details have largely faded from my memory.
But the guy peeing on my house? Unforgettable.
It's the same thing with marketing - whether it's email marketing, social media, podcasts, etc. People won’t remember every word or detail you include, but they will remember the moments that grab their attention or make them feel something.
It’s why a great hook matters. It’s why vivid details stick in your audience’s minds. And it’s why weaving a story—especially one that’s a little (or a lot) surprising, like this one—can make your emails stand out in a crowded inbox.
So, when you sit down to write your next email, ask yourself:
👉 What’s the moment your audience will remember most?
👉 How can you add unexpected details that make them pause and pay attention?
👉 And how can you use that moment to lead them into the bigger story you want to tell?
(Psst - scroll down for an AI prompt that will help you with this)
Because when you make an email memorable, you make yourself memorable.
Cheers to painting the picture (just not the way that guy did, please)! 🎨😂
🧡 Hayley
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AI IDEA
Have a great story, but no idea how to turn it into an email? Try putting this into ChatGPT:
I am writing a weekly email. I want to include a story about [very short synopsis of the story]. What can I tie into this story as a lesson, strategy, or anything related to [niche] to round out the email?
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Quarterly Word Search for Charity!
Complete the word search below, reply to this email with the link to it, and I'll donate $5 to the non-profit that rescued my dog Poppy.
