identity crisis
read time: 1:09 Hiiiii Reader 🫠, So, I rewatched The Nightmare Before Christmas this weekend (again). And it hit me… Jack Skellington is the poster child for bad branding decisions. 😂 He’s the Pumpkin King - adored, respected, totally crushing it in Halloween Town - until he decides he’s bored. So what does he do? He tries to rebrand himself as Santa Claus. Chaos ensues. 🎄💀 The presents are terrifying! Santa’s kidnapped! Kids everywhere are emotionally scarred! All because Jack tried to copy...
about 1 month ago • 2 min readlost a chunk of my finger
read time: 1:11 Hiiiii Reader 🫠, Sunday night, I was chopping green onions for dinner, doing dishes, half-thinking about my to-do list… when slice. I looked down and realized I had just donated a small part of my finger to the cutting board. 😬 Cue a panicked trip to the ER, a comically large bandage, and me now typing this email with nine functional fingers and one ET phone home finger. But here’s what hit me between the throbbing and the “ma’am, please keep that hand elevated”: I got hurt...
about 2 months ago • 2 min readThe cardigan. The cake. The CHAOS!!!
read time: 0:58 Hey, Reader! Thursday night, I did something a little chaotic. I stayed up till 11 PM for Taylor Swift’s new album. On Friday I hosted a listening party, made a themed cake, and… bought the cardigan and vinyl. Which is ridiculous considering I do not own a record player. 😂 But that’s the thing about Taylor... she doesn’t just release an album. She builds a world. Every breadcrumb, every Easter egg, every countdown pulls fans in until we’re emotionally, musically, and...
2 months ago • 2 min readsweaty truth bombs
read time: 1:00 Hey, Reader! I ran a 10k last weekend, and of course, there were some people flying past me, clocking sub-7-minute miles like it was no biggie. Impressive? Obviously. But you know who impressed me even more? The 5k runners. They were running the opposite direction of us, so I passed dozens and dozens of them - people of all ages, fitness levels, and body types. And here’s the thing… they weren’t elite athletes. They were people who had set a goal for themselves - maybe for the...
2 months ago • 2 min readwhen your email list bites back 🧛♀️
read time: 1:35 Well HAPPY FALL, Reader! It's my FAVORITE season 🍂 - cozy sweaters, pumpkin everything, crunchy leaves… chef's kiss. But my Monday? Not so perfect at all. By 9:30 a.m., my 2-year-old was already home from daycare because—wait for it—he bit a kid. Again. Broke skin. 😩 Honestly, I’ve lost count of how many times this has happened (his molars have been taking MONTHS to come through, plus he has a speech delay). The week of my birthday, he was sent home 30 minutes before my...
3 months ago • 2 min readthe BS is strong with this one 🥴
read time: 1:12 Did you ever play that card game called BS, Reader? Everyone got a hand of cards and took turns laying them down in order. If you didn’t have the right card, you had to bluff… and hope no one called you out. I was TERRIBLE at it. I'm a horrible liar. My face is as readable as the morning paper. 🥴 😂 Anyway, people are as savvy as ever, and their BS detector is only getting stronger when it comes to AI. Readers can tell when something’s stiff, generic, or churned out by a bot....
3 months ago • 3 min readyour dream project: rest in peace 🪦
read time: 0:53 We all have *THAT ONE PROJECT*… Ya know Reader, the one that will scooch your business to the next level, but you haven't had the bandwidth to get to it. It's chillin' in a Google Doc... Hoping you'll have time for it next month... But here’s the straight truth: if you don’t take action soon, that project is headed straight for the graveyard. 🪦 It's the biggest bottleneck I see digital CEOs face. They don't have a lack of ideas - they have too many stalled ones. So, that was...
3 months ago • 2 min readembarrassing high school pic
read time: 1:09 Hi Reader, I ran a half marathon last week (that's 13.1 miles, if you needed a reminder 😏). 🏃🏼♀️ this is not the embarrassing pic (this is the cute one, thx) - keep scrolling, lol I mostly signed up to keep myself running through the summer (I hate summer running). I wanted the race to be chill, dawg - no chasing a PR, no stressing the clock. Except, when I crossed the starting line, my competitive gene got the best of me just a lil bit. 😂 And when I crossed the finish line, I...
3 months ago • 2 min readVIP Dayzzz ☀️
read time: 1:05 Hi Reader, The other day a client said to me, “Oh! I had no idea you offered VIP Days!” …which made me realize you might not know either. 👀 Drew Barrymore Oops GIF by NETFLIX So, in case you didn’t know: YES, I offer VIP Days! 🎉 Here’s the deal → a VIP Day is a focused time where you and I roll up our sleeves and get your biggest marketing bottleneck sorted fast. 💡 Half-Day (3–4 hours):$1500Perfect for quick wins and clarity. We might… Map out your shop strategy for the next...
3 months ago • 1 min readwanna chat now?
read time: 0:53 I know that I'm a really bubbly person. I basically exude bubbles. But sometimes, hopping on Zoom is just not the vibe. So that's why I created my Break the Bottleneck GPT. (it's free to use!) It's me, but... as a robot. It's Robot Hayley. Beep beep boop. Ready to brainstorm with you 24/7. Here’s how it works:👉 You tell it what’s slowing you down in your business.👉 Hayley Robot asks you a few smart questions (the same ones I’d ask on Zoom).👉 Then it helps you cut through the...
3 months ago • 1 min read